VOID by Ono

A creative project using the VOID Tote Bag as a communication tool.

What’s the inspiration behind your design?

“I love the early 2000’s aesthetics of Japan when everything seemed to be more colorful and lively. Since I wasn’t living here back then, I grew up with the image of strong and hedonist gyaru.

I know that it might sound weird, but to me, the gyaru culture is as important as talking about environmental issues. The gyaru culture is very inclusive and shows that you don’t have to fit into a specific category. You can be whatever you want to be and speak your mind about various issues. 

I have lived in Japan for over six years now, and I see people are becoming more conscious about environmental issues. However, I feel like you have to look and act in a certain way to show that you care about such topics in Japan. I want to add some gyaru culture spice into the environmental issues. This way, we can talk more openly and actively about these issues without excluding people.”

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VOID by Ono

A creative project using the VOID Tote Bag as a communication tool.

offsait cactus leather desserto Japan

Cactus Leather

In the fashion industry, alternatives to leather, such as faux leather, usually have negative and cheap characteristics attached to them. New environmentally conscious, sustainable, and cruelty-free materials shift the perspective from being a low-cost alternative to a more valuable and superior option.